Floway
LA Public Transportation HUB and System Design
The Future of Public Transportation
FLOWAY is a near future transportation hub concept offering city commuters a secure and inclusive environment for waiting, ride planning, and vehicle rental. With its emphasis on safety, accessibility, and inclusive design, FLOWAY aims to elevate the rider’s public transportation experience.
Duration
Jan. 2023 - Apr. 2023
(Total 14 Weeks)
Team
Monica Hwang
Joy Lee
Batuhan Sutbeyaz
Eshan Bidwai
My Role
User Research
Interviews
Persona Creation
Scenario
UX/UI Design
Branding
Prototyping
Software
Figma
Photoshop
Blender
Midjourney
Future of Public Mobility
In the near future, due to the increased number of cars, traffic will become more and
more congested. As the roads gets more crowded, previous car owners
will demand alternative public transportation solutions to privately owned vehicles.
They will be reluctant at first, but with our kiosk design’s easily accessible and
discoverable features, the adoption of public transportation will be increased even
in the most car-centric suburb.
The Challenges Facing LA’s
Public Transportation System
Currently, LA is struggling with numerous severe problems:
• Traffic congestion
• Lack of integration
• Homelessness
• Safety concerns
• Parking dilemma
• Limited operation hours
• Air quality
Diverse Users
We aimed our user base to be a diverse group, each with their unique challenges and goals when using public transportation.
TRAVELOR
COMMUTER
SENIOR
LA RESIDENT
Pain Points
• Getting lost in an unfamiliar city.
• Language barriers.
Pain Points
• High price of gas and lease.
• Hard to find parking and very expensive.
Pain Points
• Can’t drive alone.
• Public transportation systems are too complicated.
Pain Points
• Afraid of using public transportation.
• Arrival times are inaccurate.
Needs
• Needs tourist attraction information.
• Need a system that is both facilitative and easy to understand.
Needs
• Accurate transportation schedules.
• Efficient routes and system.
Needs
• Needs a system that he can easily use.
• Big font size.
Needs
• Needs safety system.
• Wants more cheap ticket.
User Journey
Floway Ecosystem
FLOWAY can be divided into three systems: mobile, hub, and kiosk. The diagram provides a simple overview of the main features available in each system.
Holographic Kiosk Concept
Floway will be using holographic kiosk:
• Safer, less destructible display
More sanitary interaction
Better accessibility, wider usability
Ultrasound Mid Air Haptics
The FLOWAY kiosk utilizes Ultrasound Mid-Air Haptics, focusing ultrasound to deliver sensations to the skin, simulating the feel of pressing a button through subtle vibrations.
Public Kiosk
Inside the HUB
Floway uses both touchable interaction and conversational interaction
with its AI voice assistant, Flowie, for friendly onboarding.
On Floway, there are three main flows:
• Ticketing & Navigation
Transportation Info & Usage
Tour Attraction
Tap to see a preview page
Find your hub through 3D Map
Easily tap the mobile device
to make a payment
Simple scrolling interaction
for all users
Mobile Connectivity
Take your navigation
with you using the Floway
mobile webpage
AR navigation
Take your navigation
with you using the Floway
mobile webpage
Take your navigation
with you using the Floway
mobile webpage
Tap your card
on the mobility
Tap your credit card directly on the micro-mobility device, making it unnecessary to book again through the kiosk.
Use micro-mobility
as part of your navigation
Simply ride off on your pre-booked micro-mobility device using your mobile.
Moodboard
Neumorphic, Gradient, Holographic, Angular, Futuristic.
THANK YOU