MONICA HWANG

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About

Datanalysis

Sales Analytics Dashboard for Novice Entrepreneurs

Datanalysis is a dashboard designed to display sales metrics and provide marketing guidance through visual analytics tools for the novice entrepreneur.

Duration

Sep. 2022 - Dec. 2022
(Total 14 Weeks)

Individual

Monica Hwang

My Role

Trend Research
User Research
User Interview
User Scenario
Usability Test
UX/UI Design

Software

Figma
Photoshop


Midjourney

Despite a significant number of people starting businesses,

their survival rate continues to decline, with

uncertainties and apprehension often deterring them.

Our platform, Datanalysis, provides advanced support resources,

insightful sales metrics analysis, and strategic guidance to enhance

business operations and marketing efficiency and impact.



We have made these analytics tools affordable and accessible

to novice entrepreneurs, empowering them with visual and intuitive

tools for better business management and success.

Marketing Essentials

Provides comprehensive marketing guidance, offering the necessary insights, tips, and strategic guidance for business owners to utilize marketing channels more efficiently.

Understanding and Analyzing Various Marketing Channels

Empowerment through

Knowledge and Expertise

Offering pivotal insights and expert guidance to help users master industry complexities and

transform information into strategies for advancement.

Competitive Analysis

Education System

Business Consultant

Goal Setting and


Strategic Planning

Helps users prioritize tasks and manage work efficiently. By comparing their goals with current sales and expenses, users can make informed financial decisions and optimize resource allocation.

Efficient Inventory

Management

Optimize your sales management and inventory tracking with our intuitive tools for efficient item organization.

Mobile Connectivity

The primary systems are designed for web access, Datanlaysis also offers mobile connectivity, allowing users to easily access the information through a mobile application.

Entrepreneurial Explosion

In 2021, the U.S. Census Bureau reported 5.4 million new business applications, marking a 20% increase from 2020 and a 53% rise from 2019.

Barriers to Small Business

Half of the respondents expressed apprehension towards obtaining a loan due to uncertainties surrounding their ability to repay it.

Problem

Approximately one year later, over 80%
of small businesses have managed to survive;
however, as time progresses, the survival
rate significantly declines, with only 25% of small
businesses remaining after a span of 15 years.

As the entrepreneurial landscape grows increasingly competitive, the success

rate of new businesses is declining. This has inspired me to delve deeper

into the root causes of business failures. Moreover, I've made it my mission to

create a sales analytics feature that can address these challenges.

Our Interviewees

Ad Operator

Currently working at the ad operation
position at big company.

Business Expert

Tried more than 6 small businesses and

always try to challenge

more dynamic experiences.

Business Beginner

Currently operating perfume brand
in Korea online website.

Our Interviewees

Through the interview process, I discovered that

marketing plays a pivotal role in the success of a business. In order to

engage with their target customers, business owners

employ various marketing channels and allocate significant

resources and dedication towards advertising.

Design Solution of Cash Flow

Categorize Spending

  • Categorize user’s expense and sales detail.

  • Analyze whether the cash distribution makes sense.

  • Note the percentage spends for each category.

Benchmark

  • Set user’s achievement.

  • Recommend their common goal.

Micromanage Spending

  • Important to consider the cost-benefit
    of every single expense

How Might We Exploration

I conduct the how might we exploration with our classmate to better decide its direction and remind what is my ultimate goal.

Marketing Essentials

My journey with Datanalysis began when I had the opportunity to assist a friend in branding his new business. Initially, my goal was simple: to convert complex data into visual graphics. However, as I conducted interviews and carried out more detailed research, I realized that the primary issue leading to the business's failure was financial, primarily related to marketing. Thus, I decided to provide features such as marketing guidance and insights to empower entrepreneurs with a deeper understanding of marketing.

THANK YOU